Our Products

Quality products from Williams since 1909

Whitefish S

A Fish Seducing Sensation!

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VorteX

A top of the line spinner!

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Dressed VorteX

A Premium Dressed Spinner!

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Quick Silver®

A versatile Trout, Salmon, Pike and Walleye magnet

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Kits

Our fishing pros' selections

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Bully®

The heavyweight champ

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Dartee®

Introduced in 1940, catching fish for more than 80 years

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Flasher®

Slow and wide wobble makes it irresistible to Trout and Char

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HQ™

A wider baitfish profile to appeal to hungry predators

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Ice Jig ™

A perennial favourite for hardwater enthusiasts

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Nipigon™

Named after the famed Canadian watershed that produced the world record Speckled Trout.

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Ridge|Back™

A versatile lure, as effective on the Great Lakes breakwalls as it is in the back country inland lakes.

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Toronto Wobbler

A new spin on an old school design

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Trophy I®II®

From Pike to Great Lake Salmon, the Trophy has proven its worth

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Wabler®

The one that started it all

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Wabler® Lite

Same dimensions as the Wabler W50, half the weight

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Whitefish®

A giant lure for giant fish

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