Williams has been a leader and an innovator in the world of fishing spoons since its founding in 1916.

More than 100 years of proven fish catching designs, sized to target anything from the smallest panfish to the largest Muskie and lake trout.  There’s a Williams spoon for everyone. Featuring precious metal plating that reflects light like no other material, Williams’ trademark stabilizing ridge, premium hooks and dazzling airbrushed paint patterns, Williams’ attention to detail is second to none and shine through in every spoon.